Veil Jourde, advisor to JNPR in its fundraising with Rémy Cointreau Ventures

Veil Jourde advises JNPR, a French brand of non-alcoholic spirits, on its minority financing round with Rémy Cointreau Ventures, a fund of the French cognac, spirits and liqueurs group.

Founded in 2020 by Valérie De Sutter, JNPR offers a range of non-alcoholic beverages, Made in France.

The Normandy-based brand designs innovative liqueurs, based on botanical plants, which retain excellent mixology properties even without alcohol. In 2021, JNPR became the first alcohol-free spirits brand to win a gold medal at the Paris Cocktail Spirits, in a competition with traditional spirits.

This new round of financing will enable JNPR, while retaining its independence, to accelerate its growth and strengthen its position as market leader in France and internationally, while benefiting from Rémy Cointreau’s operational expertise in distribution and marketing.

JNPR was advised in this transaction by Veil Jourde, with Gabriel d’Amécourt, partner, and Clara Muhar, associate, on corporate and contractual aspects.