Veil Jourde, advisor Publicis on its acquisition of Point d’Orgue

Veil Jourde is advising Publicis Groupe on its acquisition of Point d’Orgue, an influencer marketing agency.

Founded in 2016 by Carine Fernandez, Point d’Orgue is one of the leading agencies in the Creator Economy in France. From talent representation and consulting to the design of strategic projects with its creators and artists, the agency covers every area of influencer marketing. Its creators division exclusively represents around forty creators and works with many French and international brands.

With this acquisition, Publicis expands its Influential France offering, chaired by Paul Boulangé, and strengthens the Publicis Connected Media model, which brings together Media, CRM & Data Marketing, and Commerce expertise, and now Influencer Marketing, around the Customer ID.

On this transaction, Publicis Groupe was advised by Veil Jourde, with Pierre Deval, Partner, and Paul Nanty, Associate, on corporate matters.