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16 December 2024

Veil Jourde, advisor to SLAM in the acquisition of SUPERBIEN

Veil Jourde advises the SLAM fund on its acquisition of SUPERBIEN, a leading creative studio specializing in the production of innovative immersive multimedia experiences.

Founded in 2009 by Alexandre Mestrot, SUPERBIEN specializes in designing experiences combining art and technology.

Based in Paris and New York, the studio has made a name for itself through regular collaborations with iconic brands such as Cartier, Tiffany, Chanel, Dior and Nike, and by applying its know-how and expertise to the production of “extraordinary” events.

With this transaction, SLAM continues to strengthen its ecosystem dedicated to exceptional events, and offers SUPERBIEN new opportunities for international development, in the Middle East and China, as well as in its preferred investment areas: Sport, Luxury, Art and Music.

SLAM was advised in this transaction by Veil Jourde, with Vincent Ramel, partner, and Clara Muhar, associate, on corporate and contractual aspects.

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