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Deal
13 January 2025

Veil Jourde, advisor to Marcadé for the acquisition of L’Agence

Veil Jourde advised Marcadé, supported by its main shareholder SLAM, on its acquisition of L’Agence, a Dubai-based company specialising in the design and production of events for luxury brands.

Founded in 2006 by Anne-France Charpy and Alexandra Pytlak, L’Agence has been designing events for prestigious houses such as Cartier, Dior, Piaget, Chanel, Rolex and Van Cleef & Arpels for almost 20 years.

Marcadé’s acquisition represents a strategic opportunity for the company to gain a foothold in the main city of the United Arab Emirates, as well as to provide a high-end service to its clients in the region.

Marcadé, which already has offices in Paris, Monaco and Shanghai, is strengthening its capacity to organise unique cultural experiences and large-scale international events for luxury brands.

Marcadé was advised on the corporate and contractual aspects of the deal by Veil Jourde, with partner Vincent Ramel and associate Clara Muhar.

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