Veil Jourde advised Groupe IFOP on its acquisition of NellyRodi
Veil Jourde advises Groupe IFOP on its acquisition of NellyRodi, a pioneering foresight and strategic consulting agency for the creative industries.
Founded by Nelly Rodi in 1985 — an iconic figure in fashion and creative direction — Maison NellyRodi has established itself as a benchmark in socio-cultural and creative trends serving brand strategy. Through its studies, trend books and advisory assignments, it helps clients define their brand strategies, develop their offerings and evolve their business models.
Historically recognized in the Beauty, Luxury, Fashion and Lifestyle sectors, NellyRodi now deploys its expertise well beyond these fields and enjoys an international presence, with offices in Paris, Los Angeles and Tokyo.
This acquisition marks a new milestone in building Groupe IFOP into a group of research, insights and consulting firms dedicated to driving brand growth. NellyRodi joins its collective of expert brands — Ifop, Sociovision, Occurrence, Deep Opinion and Brainvalue — bringing complementary know-how to the group.
In this transaction, Groupe IFOP was advised by Veil Jourde, with Laurent Jobert, Partner, Enzo Niccolini and Albane Regina, Associates, on corporate and contractual matters; Benoît Gréteau, Partner, Charlotte Bittermann, Counsel, and Arthur Seguy, Associate, on tax matters; Pauline Larroque-Daran, Partner, Solène Hervouët and Héloïse Pinot, Associates, on employment matters; and Hervé Pillard, Partner, on financing matters.
